November 12, 2020
McKnight’s Senior Living
by Karen O’Hern
The COVID-19 pandemic has challenged every industry to bend and adapt to a new normal. For the senior living industry, it revealed that we can adapt in extraordinary ways, but the greater lesson is that it has illuminated long-standing and prevalent issues that previously had remained under the radar to operators.
Such issues include loneliness and social isolation. Never have those been so acute as when we had to take precautionary measures that went as far as restricting visitors. Despite all odds, our industry rose to the challenge, connecting residents and loved ones in impressive ways.
Of those ways, video calls have gained tremendous traction during the pandemic and have been of greatest value.