Driving a Personalized Approach to Engagement Is More Important Than Ever

August 27, 2020

McKnight’s Senior Living

by Lisa Taylor

I enjoy sailing, doing crossword puzzles and reading National Geographic. Maybe you like running marathons, baking and romantic comedies. We’re very different people, with different interests — and that doesn’t change with age.

The most effective way to engage senior living residents is to tailor content and experiences to their individual interests. Although one-to-one attention from staff and customized activities make a huge difference, it’s technology that empowers communities to deliver individual engagement on-demand and at scale. The benefits go beyond simply keeping residents happy — person-centered engagement leads to better mental and even physical health and can be a key differentiator for communities.

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