iN2L Joins Seniors Better Together™ Marketing Campaign

June 15, 2021

SEATTLE, June 15, 2021 — Seniors Better Together announced today that iN2L, the leading provider of person-centered digital engagement solutions for the senior living market, has come on board as its first national sponsor in the technology and resident engagement sector. iN2L joins other Founding Sponsors Ziegler and LeadingAge Washington in supporting the work of this unique cooperative program to actively engage and inform seniors about the spectrum of community living options available.

“iN2L is excited to join this growing movement and lend our support to senior living communities,” said Allison Hart, Vice President of Marketing, iN2L. “The pandemic has raised concerns among seniors and their families as they consider retirement living options, which presents a unique challenge for senior living providers. As the leader in technology-enabled engagement, we believe iN2L not only has a role in enhancing the senior living experience, but also an opportunity to contribute to the success of senior communities by creating social connection and purposeful engagement.”

Seniors Better Together is a growing network of senior living communities and sponsors that have come together to provide financial and in-kind support for the public marketing campaign. The program, which started with support from LeadingAge Washington and its member communities, is quickly expanding to represent communities across the nation. In fact, thanks to sponsors like iN2L and others, senior living communities of all types and locations are invited to sign-up for a free listing on the SeniorsBetterTogether.com website.

“We are thrilled to welcome iN2L to our network of like-minded community operators and sponsors, who believe that working together to promote the senior living sector is a critical marketing strategy as we emerge from an unparalleled year,” said DeAnne Clune, Managing Director, Seniors Better Together. “Their ongoing commitment to enhancing the lives of seniors through technology-enabled engagement has proven to be an important remedy for the isolation experienced by many seniors throughout the COVID-19 pandemic. Their forward-thinking approach makes them the perfect partner for this innovative marketing solution to the common challenges facing senior living today.”

About iN2L
As the provider of the leading engagement and social connection platform for seniors, iN2L has been enriching the lives of older adults since 1999. A critical part of the experience in more than 3,700 assisted living and
independent living communities, CCRCs, life plan communities, nursing homes, memory care settings, and adult day programs across the United States and Canada, iN2L creates possibilities, enjoyment, and connection for hundreds of thousands of seniors. iN2L’s expansive content library promotes wellness, empowerment, and engagement among older adults and is the foundation for activities that facilitate social interaction, cognitive and physical exercise and therapy, education, reminiscing, areas of interest, and memory support engagement.

About Seniors Better Together
Seniors Better Together is an emerging and unifying voice for senior living communities across the country. It was formed to communicate the benefits of senior living in the era of COVID-19 and beyond. Campaigns aimed at the 65+ demographic will direct information seekers to an interactive website where seniors and their family members can learn more about age-qualified community living options and use the “find a community” tool to search by location or community type. For further information, reach out to Seniors Better Together via email or visit the website.