August 27, 2020
McKnight’s Senior Living
by Lisa Taylor
I enjoy sailing, doing crossword puzzles and reading National Geographic. Maybe you like running marathons, baking and romantic comedies. We’re very different people, with different interests — and that doesn’t change with age.
The most effective way to engage senior living residents is to tailor content and experiences to their individual interests. Although one-to-one attention from staff and customized activities make a huge difference, it’s technology that empowers communities to deliver individual engagement on-demand and at scale. The benefits go beyond simply keeping residents happy — person-centered engagement leads to better mental and even physical health and can be a key differentiator for communities.