Personalized engagement a key differentiator across senior living communities: report

December 16, 2020

McKnight’s Senior Living

by Kimberly Bonvissuto

As the pandemic highlights the detriments of social isolation in senior living, a new market report finds that operators who wish to stand out from the competition should focus on tailored, purposeful and personalized resident engagement.

“Bridging the Loneliness Gap” is based on three surveys conducted by Sage Growth Partners for Denver-based iN2L, a digital engagement provider in the senior living market. The online surveys of senior living community leaders, residents of assisted living and continuing care retirement communities, and family members looked at the experiences of these groups before and during the pandemic.

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